Big Shot Journalist: You are Italian, why do you write in english?
Gianni: Most of the text is really a distillation of my international experience and I wanted to appeal to a global audience.
BSJ: Why only an ebook?
G: Cheap. Fast. Mashable.
BSJ: Why not free?
G: I don’t believe in free as in “free beer” (thanks, Richard Stallman)
BSJ: Why only 1.99 euros?
G: I know I won’t strike it rich by writing, and I think the debate needs to be as widespread as possible, so I did not want price to become an obstacle to diffusion.
BSJ: What are you hoping the outcome of this book will be (other than selling as much as you can, that is)?
G: (The Digital Self Manifesto) Selling many copies is important because it will mean that many people will read it; I hope some of these people will take action to foster the discussion on the Digital Self in their country.
G: (For Friends, not for Brands!) I am hoping that Digital comes of age, graduating from a tactical buy to a strategic buy; part of the reason it continues to stay tactical is the lack of a holistic governance model, which I am hoping I can contribute to.
BSJ: Are you in favor of Anonymity? Your book seems to advocate the opposite.
G: I am in favor of striking the right balance between the need transparency and authenticity, and the protection of citizens from excessive government snooping, whoever their government may be. Besides, there have been excellent examples of “fakes” without which we would have missed something (e.g Fake Steve Jobs or Mini-Microsoft). It’s a hard balance to strike, and the best compromise can only be achieved through vigorous, public, widespread debate.
BSJ: Half of your book is technical, half is political. Can’t you make up your mind?
G: I don’t really understand either, but I am hoping someone will pick it up where I left.
BSJ: Can I get a free copy?
G: No. Just kidding, ask my Chief Press Officer
BSJ: Then I will not write about it.
G: Get lost, you don’t exist anyway!