I am looking forward to a very intense fall traveling schedule which will take me to Mumbai, Istanbul and Cairo in the space of a few weeks.
I will start with the last one, because I will be covering a whole new topic which I never discussed before in a public occasion, and that is
Propaganda vs. True Public Engagement
How is Propaganda different from True Public Engagement?
Is one leading to the other, or are the two opposed? And, has this changed with the advent of Digital, which removed all barriers to access making each individual a potential, if temporary, news channel?
More importantly, perhaps, did the transition to Digital usher an era of more authentic Communications, where people talk to people directly and information is free to travel across the world?
My impression is that after a very short period of under-evaluation, Propaganda has learned its digital ropes quite well, if nothing else because Propaganda has money and it can afford the best consultants.
One of the largest contracts I led was the Digital campaign for the 2009 European Elections: the Party that was our client won, even though with age I stopped claiming merit for that victory. Barack Obama is widely credited to have won especially the 2008 election thanks to masterful use of Social Media; across Europe, new euro-skeptic parties thrive on digital-only communications.
The Goebbels of our time have demonstrated they are as good at manipulating public opinion as they were in the ‘40s because Digital and Social Media are a channel like any other: they are not un-stoppable, they can be (and are) monitored. If anything, for this purpose they are better suited than most channels, because all that goes through them is already in machine-digestible form: as a matter of fact, some of the most advanced Artificial Intelligence applications are classified and used in military grade surveillance.
Moreover, both sides of any dispute have become so good at storytelling that very often it is quite difficult to figure out who are the Good Guys. I presume we can all think of contemporary geo-political scenarios that fit this description.
When I look at the world we all live in, alongside glorious examples of citizen journalism I see evidence of digital tools being very effectively used to recruit and indoctrinate distraught youngsters to become terrorist chrysalises, ready to blossom into the next Breivik or Abdeslam.
So I started looking at the past, where I found two stories that I believe are of relevance, as they show how in the past crises not dissimilar from the ones facing us right now have been addressed using two of the fundamentals of Communications: Messages and Reputation.
You can call these Case Studies from History.
[more to follow…]