Pardon the profanity (no, not really).
Sometime people seem to forget that hubris, not mis-management or incompetence or greed, is the greatest sin of top Corporate officials.
It’s a bit long, but anyone running an External Relations department should read this. Anyone working in an PR Agency should read this. Anyone studying Communications should read this.
To avoid being the next “shitstorm clusterfuck stupid” (link here).