So much tech in Marketing…

…never like in this time there has been so much tech being thrown at Marketing.

As a way to qualify this statement, please consider two interesting infographics – the first one (by so large, they had to break it down in blocks in this interactive version. Take for example the DataCleansing sub-sub-category: it used to be made up of LexisNexis and little else, now there are about twenty players, specialised in different niches and ranging from giants such as Oracle all the way to very small, very young companies like Openprise:

Screen Shot 2015-06-22 at 19.26.11However, if this piecemeal approach does not satisfy your urge for very crowded charts, the “static” version of Growthverse is perhaps more your thing, even though less information rich:

2015 growthverse

If however, you REALLY want to hurt your eyes, has the thing for you:

Screen Shot 2015-06-22 at 19.48.03


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