This is the roadblock you find when you thought you had done it. Yeah, the project is firing on all cylinders, targets are being met, but you can’t complete the mission, because management won’t play.
There are many reasons why management won’t play: afraid of losing face, wrong demographics, shyness (can a CEO be shy? Of course s/he can !).
This can be somewhat difficult to manage, but of course we can train, brief and support our higher-ups. At the end of the day, however, they will have to walk the talk, and this can be a challenge, no matter how well prepared they are.
TH excellent news is that while it’s easy to screw up in the world of digital, fixing mistakes is also pretty easy: there are very few errors that cannot be fixed with a simple “I am sorry!”.
At the end of the day, courage is about doing what needs to be done, rather than doing it perfectly.