Which brands are important to you?

Here is my “map of allegiance” to the ten uber-brands who control everything we buy:

2013 the brands who control MY life

Not much interaction with Pepsi, Kraft, Kellogg’s and General Mills – perhaps reflecting the fact these are more US-biased than the others?

Also, the reputation of Nestle as an “evil” corporation runs deep in my family, but fails to translate into actual usage of competing products… so much for coherence!


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