What was wrong with a little advance notice, I say? As a paying customer, I’d have expected some form of smoother transition, or suggestions for alternatives instead of “We could pretend this is painful but in reality we’re only too keen to move on!”
Good for ya, fellows! You could also pretend you care for the people who were your customers, but obviously you don’t give a rat’s ass! If you ever thought I could start using Viadeo, well, think again!
If this is some novel, direct “everybody-thinks-this-at-least-we’re-honest” approach, then accept some equally direct feedback: it sucks!