Gendered web

Is the web splitting by gender?

I saw today an interesting article by eMarketer underlying the spectacular growth of Pinterest among Internet users as a platform carrying purchase-influencing information.

The article carries on discussing the well-known female prevalence on Pinterest; however this suggested to me that perhaps the web is splitting by gender: while the prevalence of shoes and cupcakes on Pinterest is so strong to turn off boys, it’s not hard to imagine that the amount of skin shown on Tumblr may turned off more than a girl.

This would mean that any “Pinterest strategy” for a female oriented audience should be mirrored in a “Tumblr strategy” for a male audience. Done properly, eMarketer tells us, it is more effective than Facebook or Twitter.


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