I had paid attention, back in February. I had expressed criticism at the PR mistake of over-promising and under-delivering, and had hoped the tech behind the launch could, against all odds, be remarkable.
Today they’re back, telling us they’ll “integrate one of the main search engines” (read: Bing) to do… well, what, exactly is every centimeter as unclear now in may as it was back in february. So far the big innovation is a single post blog where they apologize and remain coherently fuzzy about what exactly it is that they do.
Never fear, however – plenty of people in the comments who “firmly believe in this project, even though I never tried it”.
I would feel less inclined to sarcasm if this “100% italian project” at least spoke the damn language:
- “ragguardevole” does not mean “respectful”, but “sizable” – the word they meant was “riguardosa”
- “doviziosamente” does not mean “duly”, but “abundantly” – the word they meant was “doverosamente”
If that’s italian innovation, I am beginning to understand a few things…