Voluble Volunia

I had paid attention, back in February. I had expressed criticism at the PR mistake of over-promising and under-delivering, and had hoped the tech behind the launch could, against all odds, be remarkable.

Today they’re back, telling us they’ll “integrate one of the main search engines” (read: Bing)  to do… well, what, exactly is every centimeter as unclear now in may as it was back in february. So far the big innovation is a single post blog where they apologize and remain coherently fuzzy about what exactly it is that they do.

Never fear, however – plenty of people in the comments who “firmly believe in this project, even though I never tried it”.

I would feel less inclined to sarcasm if this “100% italian project” at least spoke the damn language:

  • “ragguardevole” does not mean “respectful”, but “sizable” – the word they meant was “riguardosa”
  • “doviziosamente” does not mean “duly”, but “abundantly” – the word they meant was “doverosamente”

If that’s italian innovation, I am beginning to understand a few things…

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