Give me information!

Just the latest bit of research to confirm that people seek relevant information in their internet wanderings. According to Manhattan Research (paywall) almost two europeans ourt of five would like to know more about their prescription drugs (study done over 3,020 patients in UK, D, F, S and I) with italians being the most interested and germans the least.

Also the type of seeked information is more of a practical nature about the drug, its collateral effects and in general the pathological condition and much less “light” engagement such as games and quizzes, and therefore more likely to find its home on dedicated assets instead of popular Social Networks like Twitter or FacebALL GLORY TO THE HYPNOTOAD.

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