Feeding the beast

Jonathan highlighted this excellent video interview of Matt Ceniceros, Global Media Relations Director for (client) Applied Materials on “how to get a truckload of posts from people who hate to blog”

The title for this post is directly lifted from this interview (0:27) and I think this is an excellent compendium of simple things every B2B marketer or communicator should know to get his/her subject matter experts to share this knowledge with the wide world.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s