Feeding the beast

Jonathan highlighted this excellent video interview of Matt Ceniceros, Global Media Relations Director for (client) Applied Materials on “how to get a truckload of posts from people who hate to blog”

The title for this post is directly lifted from this interview (0:27) and I think this is an excellent compendium of simple things every B2B marketer or communicator should know to get his/her subject matter experts to share this knowledge with the wide world.


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