B2B marketing

My ex-colleague and “smartest-person-in-the-room” Stan Woods published this interesting eBook called Manifesto for B2B Marketing.

As usual, lots of interesting and provokative thinking coming out of Stan and his colleagues at Velocity Partners – and remarkably in line with my own conclusions about how important Content is. My small contribution to the Manifesto is that “Relevant” is the key qualifier for a sound Content strategy and understanding, defining and achieving relevance is the name of the game…

 

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