Given my job title I’m contractually bound to display a Pavlovian reaction every time Google does anything, and so I spent a couple of hours yesterday figuring out what Google Instant Search does for us; the answer is – not much !
While there might be some comedy in the embarrassment caused by searchers of “erector sets” who are now presented with “erectile dysfunction” hypothetical searches, as pointed out by Valleywag, methinks it won’t last the end of the week? month? and will be quickly turned off by people annoyed by the additional popup. I have already, anyway.