This can be a fun category I just decided to create to record some of the stupidest ads I come across.
Brand: Subaru Legacy
Ad message: buy this car and we’ll throw in enough free gas to run 20,000 km
Client: Are you done?
Petrol Station attendant: Almost Sir, but how much gasoline does this tank hold?
C: Enough to do 20,000 kilometers.
PSA: But where will you go? This is bigger than a highway toll booth !
No, it’s not.
Even my Merc does better than 10km with 1 liter, but for simplicity let’s say to run 20,000km you need 2,000 liters of gas, i.e. 2,000 cubic decimeters (1 lt = 1 cu dm), or a square prism 1m x 1m x 2m in size, i.e. way smaller than almost any car, bar a Smart.
Admen are counting on most people not doing the math: they want to convince us that they’re giving you “a truckload of free gasoline”, which would kind of fizzle should you find out the truck is the size of a Fiat 500…