It’s getting a bit repetitive with all these i-something monikers, but here is a good story on what Apple iAd actually is. In a nutshell, iAd offers some kind of API to allow developers to pull ads in their apps, e.g. after the splash screen in a game or before watching the weather report.

I wonder how personalized these ads will be, for example iAd could get insight simply by looking at what’s on the device:

  • other apps
  • browsing history
  • music
  • books

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