It’s getting a bit repetitive with all these i-something monikers, but here is a good story on what Apple iAd actually is. In a nutshell, iAd offers some kind of API to allow developers to pull ads in their apps, e.g. after the splash screen in a game or before watching the weather report.
I wonder how personalized these ads will be, for example iAd could get insight simply by looking at what’s on the device:
- other apps
- browsing history