Four hour Social Media planning meeting with five of the toughest PMs at one of our largest clients – very satisfactory, if half of what we discussed happens, I’m a happy man !

However, right in the middle of the most heated part of the discussion, when they finally were starting to see things from our angle, my mind disturbingly wandered around an aphorism I just uttered to respond to an objection from perhaps the brightest client person in the room. I cannot use the exact client remark, as it would betray the confidential nature of our discussion, but this exchange has already become a fixture of all my future presentations:

When can I afford to do Social Media?

Only when the cost of NOT doing it would be higher !


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