Who says the small guys can’t afford marketing?

Read here – companies with less than 200 employees are buying keyword advertising with abandon, spending 91% more dollars to buy 30% more search phrases than last year (probably starting from a small base, but…)

And for a reason: fully 32% of search clicks converted to a lead (defined as going to a web page, filling a form, making a call, printing out directions etc.).

Free full report downalodable from here.

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