Figures

An interesting set from Forrester’s Shar vanBoskirk. The main message being: traditional, offline budget are hemorrhaging to online, set to double over the next 5 years from USD22bn to USD55bn.

But even more impressively (although we’re talking small numbers here) is Social Media marketing growing  from under half a billion to about three!

Growth rates for Interactive Marketing
Growth rates for Interactive Marketing
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2 thoughts on “Figures

  1. Gianni – Greetings from Dublin! Thanks for putting up these figures and the link to the original Forrester research. Be interested to see the more detailed findings when they are published. BTW, we followed your lead, following our discussions late last year, and have set up our own company blog – http://www.mkc.ie/blog. Best…Charles

    • Good luck with it, I’ll be following you! Give me a good excuse to come to Dublin for a speech (and some Guinness on the side ;-D)

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