I got it in both of last week’ seminars in Florence and Utrecht, and I will get it next week in Brussels:
Are bloggers different from journalists?
Should I treat them differently and how?
which nicely matches this discussion (in italian) arising from some blogger writing a rather celebrative post series after he was invited by Philips to a product launch event, and some other accusing him of “journalistic prostitution”.
This is for me enough of a coincidence to commit to this post my:
Top 10 reasons why bloggers and journalists are different
- Journalists write to live; bloggers live to write.
- Journalists “must” write – their income depends on this; bloggers don’t.
- Journalists inform their readers; bloggers express their opinions.
- Journalists check (or should check) their sources; bloggers don’t care.
- Bloggers do not care if a story is “news”; journalists are hysterical about newsworthiness. (Some debate on this…)
- Journalists serve (or should serve) the truth; bloggers serve their egos.
- Bloggers vent off what’s in their head; journalists follow the editorial policy of the publication.
- Journalists are not really equipped for a conversation; bloggers thrive on it.
- Journalists can pretend they are bloggers – to a point. Read Dan Lyons for what happens next.
- We PR people understand journalists (“understanding” is different from “loving each other”); in most cases we do not (yet) understand bloggers. (So why am I writing this? Because I think we collectively need to understand them better, and one of the ways is through practicing, I guess…)
- (from Alex in the comments) While journalists are impartial observers, bloggers are participants.
Any others? Something I missed?