Reference

This page started out as a bibliography page, but it’s now evolving more into a place where I store bookmarks of things that make interesting reading for anyone interested in Social Media.

Books

• Linked (Albert-Laszlo Barabasi) – Plume Publishing, april 2003
• We, the Media (Dan Gillmor) – O’Reilly Media, july 2004
• Social Network Analysis (Stanley Wasserman, Katherine Faust) – Cambridge University Press, november 1994

Research

• Social Media Tracker, wave 3 (Universal McCann) – also in the Downloads page
• a growing collection of Social Media statistics (Jeremiah Owyang)

Other reference

• What the Hell is Web 2.0 (Tim O’Reilly)
• Chronology of brands who got Punk’d by Social Media (Jeremiah Owyang)
• Endorsement Guidelines (Federal Trade Commission)

Web 2.0 tutorials – Text

1. Intro
2. the Pack mentality
3. Where do they live?
4. Map the ecosystem
5. Monitor
6. Leadership mining
7. Developing a value strategy
8. Engaging

Web 2.0 tutorials – Video

1. Market snapshot (lies, damn lies and statistics!)
2. A Universe of Social Media (is it only about blogs?)
3. Why should a business care about this? (not for me, I’m B2B !)
4. Debunking misconceptions (avoiding you the embarrassment of asking stupid questions)
5. Four practical examples (things you can do with Social Media. Today.)