This page started out as a bibliography page, but it’s now evolving more into a place where I store bookmarks of things that make interesting reading for anyone interested in Social Media.
Books
- Linked (Albert-Laszlo Barabasi) – Plume Publishing, april 2003
- We, the Media (Dan Gillmor) – O’Reilly Media, july 2004
- Social Network Analysis (Stanley Wasserman, Katherine Faust) – Cambridge University Press, november 1994
- How to win friends and influence people (Dale Carnegie)
Research
- Social Media Tracker, wave 3 (Universal McCann) – also in the Downloads page
- a growing collection of Social Media statistics (Jeremiah Owyang)
- one of the most complete (and free !) source of all kinds of global statistics on the Internet (Internet World Stats)
- Facebook + LinkedIn country statistics on Socialbakers.com
Other reference
- What the Hell is Web 2.0 (Tim O’Reilly)
- Chronology of brands who got Punk’d by Social Media (Jeremiah Owyang)
- Endorsement Guidelines (Federal Trade Commission)
- Online database of Social Media policies (Chris Boudreaux)
- State of the Internet – 2011 (Royal Pingdom)
- State of the Internet – 2010 (Royal Pingdom)
- State of the Internet – 2009 (Royal Pingdom)
- State of the Internet – 2008 (Royal Pingdom)
Web 2.0 tutorials – Text
- Intro
- the Pack mentality
- Where do they live?
- Map the ecosystem
- Monitor
- Leadership mining
- Developing a value strategy
- Engaging
Web 2.0 tutorials – Video
- Market snapshot (lies, damn lies and statistics!)
- A Universe of Social Media (is it only about blogs?)
- Why should a business care about this? (not for me, I’m B2B !)
- Debunking misconceptions (avoiding you the embarrassment of asking stupid questions)
- Four practical examples (things you can do with Social Media. Today.)
Thanks Gianni. A set of very good readings to start with … I hope that, with the time, you will add more materials. Or, maybe, we all can contribute !
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