A lot of people may have seen this already, but it’s so well done that is worth re-posting it
Always rich in hard-to-find-elsewhere information and data, Tomi Ahonen posted a ranking of the top 25 Social Networks in terms of mobile users.
I am AMAZED (and humbled) at the number of these I had never heard of.
I guess it was bound to happen – people keep wondering whether Social Media engagement does really any good to your brand so it was just a matter of time before someone figured out a way to measure and compare.
The below infographic is the result of the work of Sociagility and shows a number of interesting pieces of information. Obviously what the world needs is standards, so this would be even more valuable if it were universally accepted, but a good start nonetheless. The only bit I disagree slightly is where (look at the midriff section of the IG) they say there is a positive correlation between brand value and social media value: quite frankly I do not see this “obvious” correlation looking at the chart, but maybe it needs more perusing…
In my talks I make a passing mention of the fact that a quality online asset also lowers your advertising cost, and I use as proof a case from one of our clients. While impressive, I realized I never explained HOW this really works, which is hard to do if you don’t understand how Google manages ad auctions and how it determines the actual CPC (cost er click) you pay.
The below infographic by WordStream does a nice job at explaining it, so take a couple of minutes to peruse it.
To sum up, Insight helps your CPC three times:
- it increases the Relevance of your content, therefore your Quality score , and therefore your AdRank
- the bigger the gap between you and the next buyer, the less you pay for clicks
- the better Insight you have, the more you can buy peripheral keywords that are connected to your main one
Quality pays. Always.
A very well done IG by Digital Surgeons on the different demograhics of Facebook and Twitter