A product

That’s what it is, a product. Products are good, you create them once and sell them many times, how can you un-love products?

Say you want to be “hip”, “cool”, you want to be so “two-dot-oh”… what best than a good meeting with key bloggers? The new Microsoft Italy CEO, Pietro Scott Jovane, met italian bloggers on monday and on friday, Telecom Italia’s CEO, Franco Bernabé will do the same.

Is this a case of great minds thinking alike? Or, maybe, using the same PR agency ?

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Published:: September 11, 2008 / 2:38 pm

Category:: Industry, Social Media, Why I hate...

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Anonymouse 9.11.08 / 3pm

Same PR agency that invited for Webank searching mail adresses on Usenet and forum, with a lot of bad answers back, search ["simone guzzardi" webank] either on web or on Google Groups.

Even if they invite all the time the same so-called italian blogstars and they start to flop (see http://www.vincos.it/2008/09/10/scott-jovane-incontra-i-blogger-impressioni-sullevoluzione-dei-rapporti-tra-blogger-e-aziende/ http://robertodadda.blogspot.com/2008/09/desertificazione-dei-blog.html?showComment=1221137700000#c3203690562264741970 and https://www.blogger.com/comment.g?blogID=3200926&postID=1801151850892034187 ) they feel so succesfull about their business model

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Gianni 9.11.08 / 8pm

(just in case somebody doesn’t notice the links on the side) – I work for a competing PR Agency; I respect the work Digital PR does, but think this particular approach is wrong.

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Anonymouse 9.11.08 / 9pm

Gianni, I noticed, but you did well to write. I didn’t know you as I know them from Digital PR / Hill&Knowlton and I think you are twice brave then me.

First reaction from those people is “Gianni wrotes to compete against us in a wrong way” but really they should act better, also because Digital Pr’s “killer app” in the market is “we are the best pr agency with 2.0″ and after so many mistakes like theirs customers will think to avoid blogosphere, not to change agency.

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alexander 9.12.08 / 1pm

LOL

Gianni, I went to the Digital PR site to have a look at what was going on, but it’s BLOCKED by the United Arab Emirates’ Internet content filter!

:0|

Reply
Gianni 9.12.08 / 2pm

Did I ever tell you that this totally innocent post on the Olympics got censored in China ??

Reply
alexander 9.13.08 / 8am

Something to be proud of!

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Anonymouse 9.13.08 / 10am

Alexander, you could try to check one site they developed for Geox http://www.geox.biz

Click that link http://www.google.com/search?hl=en&q=www.geox.biz
or that link
http://safebrowsing.clients.google.com/safebrowsing/diagnostic?client=Firefox&hl=en-GB&site=http://www.geox.biz/

It’s full of malware even if they says how they are satisfied of that site:

Reply

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